Do you want to boost organic traffic and generate conversions for your affiliate website or blog? If yes, SEO is the answer. But, not just mere straightforward optimisation; the SEO should be assertive and robust.
Confused! Don't be, because 15 minutes into this article will make you an Affiliate-Pro.
The concept of Affiliate Marketing
Affiliate marketing is the latest trend that enables you to earn a commission by selling another company's products or services. It's up to you to raise the product's sales by inducing a tempting marketing strategy.
SEO has been the boss of all strategies through the last couple of years. Applying it with intelligence will enhance organic traffic, which in turn will help increase leads. Investing time & creativity to strategize your website using SEO-magic is commendable. Some specific SEO tips and tricks will magnetically elevate the standard of your branding and work wonders to flourish your affiliate website.
Allow me to unfold 30 unique SEO tricks that will act as a rocket-booster for your affiliate website.
1. A well-structured & responsive website
Is your website properly designed and structured? If not, it's high time you renovate it by working on its design, hierarchy, and structure for a better user experience. According to Google, a good design is not only eye-appealing to users but search engines too. Read on for starters:
A user-friendly website is flawless and uncomplicated in design. Effective & smooth navigation with precise exposure of ideas allows for a more enjoyable experience and engagement.
Consider the example above, a proper hierarchy of the products makes it convenient to navigate, browse through the categories, and click on the desired items. The look is seamless and user-friendly.
• Uncluttered Design
Using a soothing mix of color, design, and image makes your website attractive and inviting for visitors. It urges them to explore the website and helps with your SEO rankings.
• Revamp Your Site
If you are striving to get organic visitors to your site, try revamping the site. Revamping may include as high a thing as rebranding or simply a better content strategy. Identify what's yours?
2. Carefully Select your Domain Name
There is an increased demand & tough competition for SEO-friendly domain names. So, it would be best if you chose it wisely and patiently. Don't forget that the domain name will continue to represent your website from now on, so it better help you walk that extra mile from the competitors.
Some handy tips that can help are:
• Ensure an Effortless Blend of Keywords
Make your domain name rich in relevant keywords yet simple to remember. The more simple and direct your domain name, the easier it would be for visitors to remember.
• Keep the Domain Name Short
Try to keep a short domain name. Visitors can grasp and retain short domain names easily. Experts also recommend using a ".com" extension, as it is more familiar to the user. Go for convenience!
• Find Keywords Here
You can use the "keywordfinder.com" or any other website to generate relevant and suitable keywords.
3. Devise SEO Optimised Landing Pages
Optimising your website by carefully designing the landing pages is very significant. It should blend catchy headlines, relevant keywords, appropriate keyword density, and intriguing content. Great landing pages will encourage users to traverse the site further. It would be best if you focused on adding more landing pages and sensibly interlinking them. The ultimate goal is to funnel visitors to the desired pathway, and links ensure quality-driven browsing. So, use them productively and intelligently.
4. Optimise your Robots
Updating the robots file is one of the most neglected yet most important parts when optimising the website. The file tells search engine bots or crawlers what to crawl and how much to crawl. The bots won't crawl through the pages you have banned them from entering. Usually, the pages that include sensitive information like passwords or credit card details have their doors closed.
The crawler will crawl all of your website pages if your robots.txt file doesn't explicitly mention it not to. So, if you don't want to lay open the risk of hackers hacking your website or give confusing signals to the crawlers, you better update the file.
5. Voice Search Optimisation
The voice search did start as a trivial concept, but it is soon raging bright and, in some cases ruling out the text-search theory. This convenient access tool is a revolution for mobiles, so you need to gear-up your website's SEO and make it optimised for voice search.
Here's a checklist-:
While you might have optimised your website for long-tail keywords, keep in mind that voice search usually yields longer and conversational keywords. So, include as many long-tail keywords relevant to your product. Think out-of-the-box.
Voice search usually refers to a query or question the user wants an answer to. So including FAQs or questions stating "how, what, why, when" in your blogs can work wonders. All you have to do is think from your customer's perspective.
Make it conversational
Users tend to talk to Google Assistant, and the search crawlers look for pages that answer these conversational questions. For example- "How do I learn SEO from scratch?" is a question the user might ask Google Assistant, and if you have a similar blog, you should try to include such questions with competent answers.
6. Mobile-Friendly Website Approach
Internet-equipped mobile devices are ruling the world today. Recent surveys point out that mobile phone contributes to almost 60% of product searches & purchases. You should make your website mobile-friendly so that whenever potential customers visit your site through their cellphone, they get a clear objective about your products & services. To accomplish a mobile-responsive website, you can configure the following-:
• Use large fonts that are easily readable,
• Use the lightest version of images & CSS,
• Provide fair space between the clickable items, and,
• Reduce button sizes and avoid flash
7. Lower the Website’s Loading Time
How would you feel if a webpage takes forever to load? Wouldn't it be frustrating? That is how your customers think if your site's loading time is high. Always remember that the high your site's loading time, the more visitors you miss.
According to Google, page speed is one of the most crucial aspects to increase your AdWord Quality Score. To keep a check on the loading time, remember the following:
• Check and optimise your PHP and MySQL,
• Choose the right hosting site,
• Uncheck the redirects and use a content delivery network such as Amazon Cloudfront.
8. Aim for Buying Intent Keywords
Buyer intent keywords are the search queries that consumers ask while looking to purchase a product or service. By researching the keywords used by your ideal customers, you can target them with engaging content or catchy headlines.
Buyer intent keywords don't always drive high-traffic but will lead the visitors to your website when they are ready to use their wallet. You can start by finding the intent keywords in Google AdWords Keyword Planner. Refer to the following to get you started:
• Products Near Me
"Products Near Me" is a common query, and if you want to target it, you can use the keywords- 'Product+Near Me,' as in "Cakes Near Me."
• Product-Related Keywords
To fight the COVID pandemic, Tony wants to buy the best smartwatch with SpO2 and health tracking features.
And he most likely types the following structure in the search box:
• Best Smartwatch (Best + Product)
• Top Smartwatch (Top + Product)
• Buy Now Searches
Everyone likes discounts, coupons and deals!
If you are looking for a Kindle Paperwhite, you'll probably search for cheap or discounted deals. The cheat keyword might make you easily comprehend this type of keyword search.
• Discounted Deals for Mobile Phones (Discounted Deals + Product)
• Buy Kindle on sale (Buy + Product+on sale)
9. Be a Wordsmith and Present Appealing Content
Content is king, and the way you present it can attract or repel ideal customers. Your content should be engaging yet straightforward and detailed yet relevant. Have a look at these guidelines:
• Write quality content: Your content should give a detailed description of your product, but it should not come out as a mere product description. Make it reader-centric and form a bond with your potential customers through the content. The readers would relate more to stories that come out naturally, and they should feel you as a friend who recommends trying the product.
• Sell truth & honest opinions: People buy from your website because they trust you. So, always put front your honest opinions, and if you can add a video or link to showcase how you have enjoyed using the product, it will help build trust and increase the chances of conversion.
• Make it reader-centric: Do not focus only on search engines, as it can only lead the searchers to your site. Your well-written content will do the selling. So, focus on talking to the readers while following all the SEO practices.
10. Wisely update the Meta Titles and Meta Descriptions
Meta-title & meta-description gives a concise summary of the content present on your website. Crawlers and searchers determine a query's relevancy by reading the meta-description displayed on the Search Engine Result Pages (SERP).
It should include the keyword (but don't overdo) the page is targetting and be compelling enough for the searcher to click. You can start with a question and then explicate that you answer it on the website's page. If your page gets a considerable amount of user clicks for a particular query, Google understands that you have one of the best answers for that query. It will automatically rank your website higher in the future.
11. Aim for Long-tail Keywords
There is always a primary keyword for your product, but sometimes it is so generic and has such high competition that it is challenging for you to rank solely depending on them. For example- if your Product is a smartwatch, you cannot just optimise the page for "smartwatch" alone. There are millions of websites with the "smartwatch" keyword on them.
However, you can rank it for a long-tail keyword like- "smartwatch for women with SpO2 and NFC". Even though ideal customers will search for it a few times a month, the probability is high that the searcher is likely ready to spend some bucks. Moreover, it will also have low competition.
Here's a list to help you find long-tail keywords for your website-
• Use Google Suggest or Google's Related Searches,
• Browse eHow, Wikipedia, Quora, Reddit, and other Q & A sites,
• Check the top-ranked webpages for your keyword and use Site Explorer to obtain a detailed organic keywords report, including the sorted traffic for each of them
12. Keyword Research
Keyword research is one of the initial and the most critical steps to achieving perfectly optimised webpages. After you have confirmed a niche for affiliating, you should perform thorough keyword research in your niche. Make a sorted list of keywords and then analyse them, keeping in mind the product-affiliate and the competition against it.
Whenever a user searches for a query, Google search bots quote the keywords and rank the best SERP with the most suitable answer. So, make your content such that you rank for it whenever a user does a relevant search.
Use the following tips for quality keyword research:
• If you do not want to invest in paid SEO tools, try free ones such as Google Search Console, Google Ads Keyword Planner, AnswerThe Public, or Google Trends,
• Read your competitor's keyword strategy,
• Find common questions by your ideal customers,
• Check out the "People Also Ask" and recommendations by Google Suggest.
13. Update the Meta Tags
Following a particular hierarchy while optimising your webpage is very important to boost your rankings. Some of these include-:
Crawlers will scan the H1 tags and determine your page's context, so it should be well-written. Other heading tags (H2-H6) don't contribute much to the ranking; however, you should follow them to improve your content's architecture and increase user-readability.
For better ranking, the webpage's title and H1 tag should, ideally, be the same, and the H1 tag should contain the focused keywords. Do not overuse the tags or stuff them with keywords.
Mentioning the image alt attribute in an image tag is another crucial aspect of On-Page SEO. It describes the content or context of the image and helps search engine bots(who cannot see images) read them. It is also helpful for users if a particular image fails to load or is disabled.
14. User-Readability over Search-Engine Readability
Never make the mistake of using black hat SEO practices, keywords over-stuffing, or article spinning to rank your website. Google is quite strict about this, and if found guilty, your website can be black-listed. So, write premium, good-quality content that is appealing to the users.
Follow a hierarchy that goes with the flow of your content. Use SEO practices carefully and intelligently. Overdoing it will harm your website's indexing and will do you no good. Note that search engines can direct searchers to your website, but your content will make them stick. If your content is not worthy, the user will leave the site and remember that Google keeps track of the "Time On-Page" or the "Session Duration" and decides future rankings accordingly.
15. Pain-Point SEO for Higher Conversions
You have heard a lot about ranking for high-volume keywords, but a different approach has proven to be even more viable. This tilted approach is the pain-point SEO which means focusing on lower-volume, high intent keywords. The logic is that there is no gain even if you have a thousand visitors to your blog but fewer conversions.
With Pain-point SEO, you target your ideal customers' problems and build content that provides a top-notch solution. For identifying a pain-point strategy, you need to look into the details. Here are a few pointers -:
• Check out online reviews, Q & A sites, and surveying sites to identify your Product's searcher intent.
• Provide a hands-on and honest comparison with rival products to help the customer make a sound decision.
Pain-point SEO will increase trust & reliability for your website.
16. Internal Linking
Internal linking provides ease of use, clarity, and deep insight into your website. It establishes a hierarchy and gives Google a skeletal framework with easy navigation. If your page or post has many links(internal links & backlinks), Google's algorithm considers it a trustworthy and reliable source. So, following the right internal link strategy and adding to it if you have made changes to the website is required for best SEO practices. Internal Linking makes-:
• Google decides what content is the most important,
• Google and users navigate through articles for a better understanding and staying engaged,
• Your "bounce rates" are ousted because of showing related content and making users remain at your website.
17. Optimisating Images
"A picture speaks a thousand words." Yes, you cannot deny the fact that images are more captivating and an instant eye-catcher. The images in your post should augment the context and be informative.
But, what if the quality of the image on your site is compromised or the image-loading time is high. That's a no-no.
To optimise images-:
• Reduce the file dimensions and optimise thumbnails,
• Name the image in plain language and mention alt attributes correctly,
• Choose the right extension (jpeg, png, gif),
• Use image sitemaps and test the images.
18. Backlinks or Inbound Links
Backlinks directing to your website increase credibility and help the pages rank higher in search engines. It becomes even more productive if you manage to have incoming links from trusted websites (a dofollow link), improving organic ranking and traffic.
However good your content is, it is of no use if ideal clients do not visit it. Inbound links are like a promotion to your webpage. and are required because they-:
• Improve indexing and page ranking,
• Boosts conversion by drawing organic traffic and referrals,
• Establishes brand authority and genuinity.
19. Embed Affiliate Links in High Performing Pages
To convert visitors to leads, you should make a comparison of organic traffic on your website pages. The one with the most number of visitors is the ideal place for embedding an affiliate link. You can strategize the page's content by writing about your experience with the product, comparing it with a premium rival, or offering bonuses like free delivery, discounts, sale, etc.
Bonding with the readers and pointing out the many advantages the product can offer compels them to buy, and if they need to navigate to another page for purchasing, you can lose an instant buyer.
20. Guest Posts In Popular And Trusted Site
Guest blogging is one of the most treasured tools for affiliate marketing, and you should use it like a pro. However, you should not expect instant benefits or consider it as a shortcut. It is just like sowing a seed and reaping the privileges later. This conventional method can be made right by keeping the following points in mind-:
• Create engaging and appealing content with relevant images and proper on-page SEO,
• Publish it on a relevant niche site that is popular and trustworthy,
• Insert a call-to-action like "purchase my ebook, "
• Keep updating the content by studying your target audience.
21. Enhance The Content With Infographics
The human brain is best triggered with visuals than text and is a great way to relate to the readers. Instead of reading a three-page post, more than 20% of web surfers prefer watching visual content. One of the many advantages of visual infographics is that they are easily shareable and helps break down complex concepts into exciting bits and pieces.
So, if you have a complicated thing to convey or want to make a dull article look impressive, infographics are the cure. Spice up your post with these infographics building tool-:
• Easel.ly, etc
22. Formulate Link Baiting Strategy
Link Bait is a manner of creating compelling content to attract backlinks without a push. In other words, your content should be so strong that you do not need to ask others to provide a recommendation or an inbound linking. A recent survey showed that among 1 million webpages, about 75% had zero backlinks. Statistically proven, the more your page's link building, the more organic traffic and conversions you achieve. So, design your content specifically for link building or link bait them. You can accomplish this by creating content that has value for the readers and urges them to share & own. You can achieve link bait through interviews, infographics, breaking news, quizzes, games, and many more.
23. Be Active in Q&A site and forums
Q & A sites are a great way to create brand awareness, introduce your affiliate business, and reach out to potential leads. You can direct your customers straight to your webpage by providing quality answers to a relevant question. For example- If a person asks, " What is the best cake-delivery shop nearby?". You can answer with a list of the various flavors of cakes you offer, along with satisfied client's testimonials, cake pictures, a delivery option, and a link to your website to place an order. It is very much likely that the person will make a purchase. If not, your answer will appear for anyone who will search for the same question. Moreover, it will also provide links to your website that will add to the website's SEO value. Quora, Answers.com, Reddit.com, StackOverFlow.com are some of the most popular Q & A sites.
24. Empower with Social Media Power
Create brand recognition and introduce your affiliate marketing to the world by creating social media presence. Social media, nowadays, is not limited to a communication platform. It is one of the best places to promote your affiliate link and be SEEN. However, you need to invest in the right social media platform by studying your target audience. To give you a start for planning a social media strategy, you can-:
• Create compelling content regularly to attract organic traffic,
• Join communities of your niche and gear up to be an influencer,
• Offers, Discounts, and Sale are a few eye-candies you can provide,
• Competition is tough, so make competitors your friend. You can then share followers, links, and even products to build a customer base.
25. Paid Ads Can Do Wonders
Paid advertising can help you achieve organic leads in a comparatively low time. You can opt for Google Paid Ads or advertise on different platforms and give a boost to your campaigns and promotions. Pay Per Click is one of the most popular paid advertisements that is logical and fair. It is direct marketing where you need to pay only when someone clicks through to your site.
Advertising using visual banners and text links can also lead customers to your website. Social Media advertising is the recent rage, primarily because you can promote your product directly to the target audience. The scope of advertising is enormous, and it is still considered one of the best ways to generate rapid traffic growth..
26. Present Quality Videos
Sometimes people are more convinced when they hear you talk about your product for two minutes rather than reading a blog post. So, you need to include quality-driven video content in your affiliate marketing strategy. Your video will build trust and confidence in the customer's mind and fume up your sales. You can record a video of product reviews, product comparisons, FAQs on the Product, Unpacking & installing, product descriptions, and the services you offer. You do not need to spend a fortune to come up with stunning video content; Many free tools can help you do that. However, do not forget that your main goal is to redirect traffic to your web page. So provide annotations in the video as well as in the descriptions for easy accessibility or clicking. Down the line, you will be able to sponsor the videos as ads which will attract more viewers and ultimately increase conversions.
27. Social Bookmarking your Website
You can submit your website to some popular social bookmarking websites like Pinterest.com, Reddit.com, Twitter.com, Delicious.com, and many more. This process will make the website popular & accessible to a larger crowd and increase the chances of boosting traffic, generating leads, and making sales. People can provide their support by liking the bookmark and leave positive comments that can benefit you further. Social bookmarking sites are ranked higher on search engines as they are trusted and reliable. You can be seen by tons of visitors of these bookmarking websites and gather a fan-following here.
28. Reach out for Influencers
Influencers are famous people or groups who can endorse your products. They are similar to celebrities paid for advertising a product. Influencers tend to influence or motivate people to buy your product by giving testimonials, demonstrations, reviews, etc. They can make people believe in your products and influence purchase decisions.
Influencers can help you reach the target audience you wouldn't perceive on your own. But, reaching out to an ideal influencer might be challenging. So, while choosing someone to be your influencer, take care of the following points-:
• Have detailed research about the popularity of the influencer- This includes a number of followers, website traffic, etc.,
• Relevance to your niche- The influencer should have a certain hold among your ideal customers.
• Social presence- For reaching out to your target audience on social media, you should choose an influencer who will spread good words about your products on those channels.
29. Research. Update. Repeat.
The Google algorithm keeps changing to add relevance, clarity, improving searcher satisfaction and perfect search query results. Do not think that if you have written a blog, your work is completed. You need to be aware of the modifications and update the blog according to the algorithms' developments. So, keep researching the searcher's intent, play with the jargons, add long-tail keywords, and maintain the content's sanctity and simplicity. Stay updated and enjoy user engagement and conversions..
30. Build Social Media Brand Pages
To become a virtual seller (affiliate marketer), you need to make a solid virtual or online presence. Create user profiles by adding user's information on social media platforms like Facebook, Instagram, Twitter, or Pinterest. You can then directly reach the target audience and update them about your affiliate products to generate leads. Social media branding is a cost-effective way to get feedback on the consumer's response through clicks, comments, reviews, impressions, etc. This set-up will help build your name and work as a word-of-mouth referral for the social media audience. However, keep in mind that you need to produce unique, engaging, eye-catching content to make full use of this highly competitive market. Stand out to win.
Every step will take time to produce fruitful results, so you need to be patient and give in your 100% to achieve success. Follow the above tricks and stay updated for climbing to the top of affiliating.