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PPC Specialist

Salary Range: Competitive Salary


The Company

RevGlue is fast growing affiliate marketing B2b company. RevGlue provide dynamic contents, tools, and services to online publishers to support them monetise their websites, blogs, mobile applications, and social media applications. RevGlue is expanding their team in Manchester after a new funding round.


The Role

RevGlue is looking for a Certified Google PPC Ads Specialist, who will be responsible for the growth of our sales channels through AdWords campaigns. You should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Your goal will be to ensure our online marketing efforts have the highest possible ROI.


Responsibilities:

  • Plan, create, and manage AdWords campaigns.
  • Analysis and presentation of digital marketing results.
  • Achieve effective web-based marketing that allows the business to generate & sell leads.
  • Improve performance through reporting & analytics.


General Requirements:

  • Minimum bachelor's degree from a reputable university
  • Google AdWords certification.
  • Minimum 2 years-experience as a lead generation specialist through Google Ads.
  • Experience in running campaigns in the US, UK markets.
  • Understanding of customer segmentation.
  • Ability to manage multiple projects and deadlines with ease.


Google Ads Requirements:

  • Understand business model
  • Setup Shopping Ads
  • Setup Search Ads
  • Setup ?Display Ads
  • Budget Setup and management
  • Demographic Optimization
  • Detailed keyword research & Optimization
  • Bid & position management
  • Optimize Ad Extensions
  • Geo-targeting
  • Dayparting & hour of day bidding
  • Negative keyword management to exclude irrelevant Traffic
  • Ad copy testing
  • A/B Testing
  • Implementation of Re-Marketing Campaign
  • Conversion Tracking

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