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Influencer marketing is a marketing strategy that uses targeted social media influencers with an engaged audience to increase brand awareness, promote a product, and drive sales. Your business would take the advantages of the authenticity of the influencer and the trust build between the influencer and their audience.
Influencer marketing is a powerful marketing strategy for any business, because trust, access, and authenticity make influencers a powerful acquisition channel for your next marketing campaign.
According to a survey by Inmar Intelligence, 84% of respondents have made a purchase based on an influencer’s recommendation. What is the reason behind this? In a world where mistrust is on the rise, 41% of respondents say they can trust influencers because they’re authentic and 47% say they can relate to influencers.
With 42.7% of worldwide internet users, enabling adblockers to avoid direct brand messages, influencer marketing is becoming more and more important in order to reach a new audience.
Undoubtedly, influencer marketing can help the brands reach new audiences, drive sales, and build brand trust in a real way. Do you want to take advantage in 2022? The influencer marketing infographic contains powerful influencer marketing statistics to evaluate your brand in 2022: