Ten Step Guide to using PPC for Affiliate Marketing
RevGlue CEO Adeel Farooq

Author

Adeel Farooq

Ten Step Guide to using PPC for Affiliate Marketing

March 12, 2021

PPC for Affiliate Marketing

Affiliates opt for paid advertising to help increase leads coming in to purchase their affiliate products. Here, we explore how you can use PPC for affiliate marketing to benefit your affiliate marketing strategy. The main idea behind PPC (pay-per-click) advertising on search engines is that it allows advertisers to get paid by displaying ads next to online content. They usually pay PPC affiliates only for conversions, i.e., when an actual sale occurs.
If we dive deep into the paid marketing, this field is fiercely competitive, and you need to follow the right criterion for finding a product to promote. Therefore, start by looking for profitable niches with low competition before performing on the market.
This article will focus on the possibility of doing affiliate marketing by running paid ad campaigns. You can consider various steps to ensure your PPC campaign for your affiliate earnings. Are you interested in PPC strategies for affiliate marketing that you can practice to boost your affiliate marketing campaigns? If yes! Use this step-by-step guide to understanding how to affiliate market with PPC.

1.  Layout Organic Foundation First
2.  Perform keyword research
3.  Use ad Extensions
4.  Compose Creative Ad Copy
5.  Click-through rate (CTR)
6.  Remarketing
7.  Build High-quality landing pages
8.  Manage your PPC campaigns
9.  Understanding Competition Research
10.  Optimise and track your performance

1.  Layout Organic Foundation First

First of all, if you don't have a robust organic foundation, it's tough to build anything of value. Organic methods will lend you trust and credibility from consumers. Beginners might find it hard to navigate Google AdWords or Facebook Ads.

We examined with PPC advertising you will get instant results to your web content or pages and push a lot of traffic. With PPC, you can easily rank at top of search results, increasing visibility and demonstrating authority, which will lead to increased conversions. It is imperative to avoid getting your ad account suspended because you will lose money that way. However, if you build a landing page that offers enough value for customers, you will get your ad-sponsored again.


2.  Perform keyword research

We all are aware that picking the apt keywords is the keystone of online success. Adequate Pay per click ad campaigns uses popular and competitive keywords. Your entire PPC campaign depends on the right keywords. Ensure that your keywords are high intent, ensuring that people are searching for these keywords will most likely engage in the action you are promoting.

Optimising keyword usage includes regularly checking and updating the performance of the keywords to increase cost efficiency. Essentially, you need to ensure they drive the right amount of volume and conversions. Combine your niche (that drives your audience to your site) with product you are promoting. Besides, affiliate marketers must do keyword research and stay updated on the most recent trends in online marketing to succeed in affiliate marketing via ppc.  


3.  Use ad Extensions

Moving on, you must prepare ads in their campaigns along with keywords. Extensions are relatively easy to set up, and the good news is that they cost nothing. Your PPC campaigns will get a click-through rate (CTR) by clicking on those links. Ad Extensions give your ad greater visibility and prominence on the search results page. They often increase your collective number of clicks. Google has stated that ad extensions improve your position on the page. You can add a series of extensions to your ad, containing:

•  Location Extensions
•  Site link Extensions
•  Call Extensions
•  Message Extensions
•  App Extensions
•  Price Extensions
•  Promotion Extensions
•  Callout Extensions

The extension increases an ad's click-through-rate by various percentage points. Consider every element of your ad as an additional possibility to advertise. Ad extensions display ad information.


4.  Compose Creative Ad Copy

Creating an Ad copy for an advertisement plays a vital role in determining any PPC campaign's success. When advertisers get too involved in other elements like campaigns, quality score, and keywords, they ignore PPC ad copy. Let's say, you have everything set up appropriately, like the campaign's structure, right keywords, and the ad groups but, if your ad text is not enticing enough, you will not get enough clicks.

So, what makes the difference? To create an outstanding PPC Ad copy, you must follow simple rules. If you are advertising an affiliate product, don't just announce the product directly; focus on the benefits. Instead of "Best bicycle of 2020." Try "Tour the city, or head to the mountains with this wide gear range, lightweight bicycle."

Try to be relevant and timely, generate attention-grabbing headlines, make them valuable, include keywords, ask questions, focus on the outcome your customer is seeking, and highlight the unique selling proposition of the affiliate product.


5.  Click-through rate (CTR)

In internet marketing, CTR is click-through-rate. It states how many people click on the advertisement. It is commonly the indispensable part of digital marketing campaigns. You can calculate CTR all on your own by using a simple formula;

Click-through-rate = Total Clicks on Ad / Number of Impressions x 100 (to get the %age)

For example, Surfside PPC (digital marketing education company) crafts an advertising campaign, and I get 1000 clicks on it and 50,000 impressions. Now, what is CTR? Click through rate would be around 2 per cent because it brings two clicks for every impression. If you have a high CTR then you know the audience is finding your ad appropriate. However, if you have a low CTR then you know audience is finding your ad less apt

Besides, a good CTR can be determined by several factors. The affiliate product or service you are promoting. Does it align with your target audience’s interest, because if it does, this can be reflected in the quality of your ad copy and graphics. What are they likely to type in to arrive to your ad and will these clicks be economical, as in would they be relevant for your audience?

Now the question is, in increasing your leads, why is the Click-through-rate is essential? First, it directly affects your Quality score – relevance of your keywords and PPC ads, so high CTR rates lead to high-Quality scores; high-Quality scores improve ad position for lower costs. In a nutshell, by increasing your CTR, you will get loads of benefits, including; better organic search ranking, higher conversion rates, free clicks from social media ads, and more ad impressions.

 

6.  Remarketing

Remarketing is one of the compelling conversion tactics in digital marketing today. Remarketing indicates specifically sending ads to users who have shown an interest as part of your marketing efforts. Putting down great ads is an art and writing remarketing ads is a niche of its own. Google and Bing search engines allow companies to serve display advertisement or standard text ads to previous websites' visitors. This digital advertising type is personalised to each user and is more targeted than ever in a display ad.

The fundamental part of remarketing is identifying and tracking those who have shown interest in your services and products. First-time visitors are more interested in performing the conversion than those who have not visited your website yet. Some remarketing examples are to retarget those who have already visited your site or reassure those who didn’t complete their purchase with strong and compelling call to actions. All in all, remarketing campaigns allow marketers to display online ads to people who have visited their website or mobile app previously.


7.  Build High-quality landing pages

When it's about turning traffic into conversions, a widely known fact that a Pay per click landing page is a standalone site you intend to use in a paid campaign. Landing pages are the first contact point for customers after they click your ad link. It's also where you construct useful content related to the product you are promoting. Tailor your page so it’s consistent with the ad you’ve produced and try and position it, so it is high converting.
So, what makes a useful landing page? Well, a well-designed landing page should have all these below mentioned vital elements:

•  Every single word on your landing page should be clear and concise.
•  It should be suitable for the keywords you are bidding on
•  Make sure you use killer headlines.
•  Use PPC keywords as the fuel for your landing page content.
•  Add up social proof to establish the credibility of the landing page.
•  Include fascinating images and videos of your product or service
•  Don't forget trust signals play a huge role in the conversion process and generate a focused, eye-catching, and clickable call to actions (CTA's).

Please pay attention to your website design, make it as accessible as possible, and make sure your landing page is clean and free from clutter. You will create a community on your website. Remember to also engage with your target audience.

 

8.  Manage your PPC campaigns

PPC is iterative. Once you have created the campaign, you will need to regularly develop and enhance your campaigns to maintain their effectiveness regularly.
The first thing you need to know what the account structure is. Account structure includes campaigns, keywords, ad groups, and ad copy. Budgets are categorised into various campaigns. The more campaigns you have, the more you can refine and make adjustments.
For instance, if you are as an affiliate, marketing a furniture that also provides restoration services. It would help if you considered a campaign for selling furniture and offering restoration services. Your affiliate brand supply both services or products from the same location but with a different target market.
Besides, a Campaign structure is the cornerstone of your Pay-per-click (PPC) account. To get leads, you have to review your account's results regularly and make the following changes to improve your campaigns;
•  Add PPC Keywords: you can broaden the scope of using PPC for affiliate marketing by using keywords that are essential to you.
•  Use negative keywords: usage of negative keywords will increase campaigns relevancy and cut down on unnecessary spending.
•  Split Ad Groups: Splitting your ad groups into smaller, more specific ad groups will help you build more targeted landing pages and ad text, which will improve your click-through rate (CTR) and Quality Score.
•  Upgrade landing pages: To increase the conversions rates, transform the content and call-to-action (CTAs) of your landing pages to align with an individual search query.
•  Look over expensive PPC keywords: Review keywords underperforming and turn them off if appropriate.

 

9.  Understanding Competition Research

In general, when you open a new segment/account within PPC, competition analysis is on top of mind. Generating a PPC campaign without competitor analysis can lead to disaster. Your most important opportunities can come from your competitors' data. A PPC competitor analysis offers a complete view of the PPC landscape surrounding your campaigns.
Competitive analysis can escalate creativity when you least expect it. It can also support drive conversions with customers if your competition is consuming a large amount of market share.
This discussion will explore how to conduct a competitive analysis and use the data. Firstly, find out which other affiliate marketers are advertising the same products. This will give you ideas on how to position and promote yours. Now, compare your keywords to search for popular keywords the same target audience (you share) are searching for and identify your opportunities to stand out. Remember, it’s about effectively combining your purpose with the affiliate niche. Now, you’re ready to go. But keep an eye on their organic pages to help inform you strategy further.

 

10.  Optimise and track your performance

Last of all, affiliate marketers leverage pay per click to gain traffic to their webpage and convert invitees into paid customers. With PPC it's easy to bring in competent leads and climb up with your niche. Likewise, you can track and optimise your PPC campaign performance using tools like super metrics; It's up to you if you want to track your PPC campaigns using an ad platform or all of that data together in a single spreadsheet or dashboard.
The latter option recommended, if you are running an extensive scale campaign. Once you have chosen several data types for each chart or table, you can join data from different platforms to make one chart or table with up to five data sets. Besides, at that point, you should be evaluating which campaigns, keywords, and ad groups give you great results. Raise the budget for the most effective campaigns while decreasing the ineffective ones and be on guard for new developments. These are the simple steps or Guide to using PPC for affiliate marketing even for beginners.

Conclusion
All things considered, the key to a successful PPC campaign for affiliate marketing is to be original. An Expert affiliate can still lose money if the PPC ads they put out are not established on solid niche market research or keyword research. Therefore, to succeed at PPC, your landing pages should be concise and clear, bid on the right keywords, and add targeted text ads. In PPC affiliate marketing, planning well and doing with your due purpose can save you time and resources.

 

 

 
 

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