A complete SEO link building guide for Affiliates
Boost your affiliate site’s search visibility with quality SEO link building, drive more traffic to your site and convert it to leads. Link building- a strategic process purposely made for your affiliate site’s optimisation in a search engine’s evaluation process. This strategic approach boosts your affiliate site’s chances of ranking well in search results. Building quality links to your product, category, and affiliate review pages may be just what you need to hit a home run seriously. But how to get started? It would merely take a few moments to skim through the following guide. You’ll get acquainted with all the treats and tricks to make your affiliate site earn a lot.
Before taking off for some leveraging hacks, let’s take a quick recap; what link building is about and the surefire ways to appeal to Google search algorithms.
First things first, what is a backlink?
Backlinks, also known as external or inbound links are essentially links that go from one page to another. They are different to internal links which exist between different pages of your own website. Backlinks are an essential element of SEO ranking, and Google has confirmed that alongside content, backlinks are key for optimum SEO and high ranking of websites. Affiliate marketers need backlinks if they want to optimise their SEO strategy and generate income. Backlinks elevate a site’s authority, visibility, and ranking, meaning that you can drive traffic to your site.
If you want to increase the ranking of your site, you need to ensure you have backlinks and good quality backlinks. Search engines including Google use backlinks to determine the authority of websites, and good backlinks can enhance the reputation of your site. Any successful affiliate marketing campaign needs visitors to the site, and one of the best ways of ensuring your site ranks on search engines is to have good quality backlinks.
The key metric to decipher a page or homepage authority is called Domain Authority (DA). A score which comprises of linking root domains amongst other factors to give one an idea of the quality of the content. Although Google does not use it in its algorithm, it predicts ranking well (predicting Google’s algorithms and using machine learning), which is why SEO specialists use this metric to lead their decisions.
An important tip: Do not use DA in isolation. To give you a better overview of how you are performing SEO-wise, it is better to combine with other metrics or information depending on your overarching goal. Furthermore, DA is logarithmic, the higher your site wants to push up the DA rankings the harder it becomes.
Not all backlinks are created equal
Linking to another site is a good way of increasing the ranking and authority of your site, however, you have to ensure that the backlinks you are using are from authoritative and trusted websites. Google will elevate the quantity and quality of the backlinks you use, so your backlink strategy needs to be considered. Affiliates should take their time generating high-quality backlinks (ones with a high DA) to ensure their site is optimised properly. Poor backlinks will affect the authority and ranking of the site, so affiliates need to carefully consider their approach and evaluate the use of any backlinks they use.
Editor’s note: Link building is a different ball game. If you’re serious about making your link building strategy work out, must understand that you can’t create incoming links instantly. This process is gradual and requires time and effort. Therefore, our suggestion is to filter pages with high DA when targeting them.
When looking for the best backlinks for SEO, affiliate marketers should use some of the following:
- Acknowledgement backlinks
- Editorial backlinks
- Webinar backlinks
- Guest blogging backlinks
- Business profile backlinks
Now, we covered the basics, let’s unleash the top 13 foolproof link building strategies that will indeed work for your affiliate site. These hacks are beneficial for those affiliate site owners and marketers who want to stand out amongst the rest of the rivals.
- Kickstart with strategic guest blogging
- What do you know about the hallmarks of HARO?
- Syndicating resources to boost external links
- When they ‘forget’ to mention you
- Aim for the editorial links
- Reciprocating backlinks – a traditional SEO practice
- Wait, did I just see a listicle?
- Google’s love for the ultimations
- Take it up a notch with the skyscraper technique
- Diversify your backlinks with testimonials
- Keep an eye on supplier links
- The broken links can be revived
- Your invaluable comments in forums
- What to avoid
- Penned thoughts - Summary
1. Kickstart with strategic Guest Blogging
Guest blogging is a great strategy for building backlinks. There’s a famous proverb; “Adversity and loss make a man wise”, which has entailed in many learnings in the guest blogging world. It’s crucial to go into extensive research before you submit your blog for guest posting to any page or site. Always check the target blog’s DA, exposure to traffic and relevant to your website, niche and strategy. To attract approvals, be authentic and give an original insight or unique angle to your blog – this will also enhance attractiveness to readability sensibilities.
Guest blogs have the potential to drive enormous traffic consisting of beneficial prospects too – this is great for affiliates who are looking to convert their affiliate links. In turn, this will help improve one’s DA and ranking abilities.
2. What do you know about the hallmarks of HARO?
HARO stands for ‘Help a Reporter Out’, and this is a free service. It works by connecting people who are looking for exposure and good links with those people who need sources such as journalists and bloggers. If you work hard using this strategy you can develop top-quality backlinks which can elevate your SEO and ranking. You need to register as a ‘source’ and then look for requests that you feel you can contribute to. Journalists are often looking for quotes to insert into their articles and if you can provide one then you will be likely to get a backlink.
3. Syndicating resources to boost external links
Resource pages are a fantastic way for affiliates to link to sites. Resource pages describe themselves and are seen as authorities on topics so linking to them or having a link from them to your website can help you achieve high rankings. Once you find a relevant resource page, check to see if you can add value to the page to secure a backlink. In addition to this, you can become a resource page for your niche and earn good quality backlinks for other relevant sites. Resource link building is common for university websites, local authorities, and tourism boards.
4. When they ‘forget’ to mention you.
If you’re wondering why your investment isn’t resulting in the return on investment you’re looking for, perhaps you haven’t tracked mentions yet. Since you don’t have control over other blogs or sites, site owners can easily remove your link without notifying you. To avoid unlinked brand mentionsutilise tools such as SEMrush Brand Monitoring Tool, which help you find delisted mentions of your brand. All mentions are notified, and you can contact website owners and bloggers to add your link.
5. Aim for the editorial links
Editorial links are created when your content is cited by another site as being a source of accurate and specific information. Having great content on your site which becomes a go-to resource for insight into products and services is a good way to secure editorial backlinks. Having well-researched and thought-out content that is shareable can act as an authority for your site and editorial backlinks and is a great way for affiliates to improve their SEO.
6. Reciprocating backlinks – a traditional SEO practice
Backlink exchanges involve sites that encourage other sites to add their links in exchange for links back to the original site. These kinds of reciprocal links can be good for SEO, but you should avoid over-using them. Always be sure to evaluate and assess the site you are linking to making sure it is a strong and valid site. There is no point in exchanging links with sites that appear to be spam sites. Backlink exchanges are one of the oldest forms of SEO, but you have to be sure to monitor them and assess their success.
7. Wait, did I just see a listicle?
Listicles are a useful strategy for building backlinks. Use Google Search Operators to find listicle articles that are relevant to your niche and industry. Most of them will be called something like ‘The Top 10..’, ‘The best..’. Check the lists to see if your business or brand is included in the top lists posted. If you are not listed then you should approach the blog writer or website owner and convince them that you should be included in the list. You need to ensure that the list is relevant to your brand and that you are convincing when you reach out to the blogger to be included in the listicle.
8. Google’s love for the ultimations
Ultimate guides are considered to be link magnets as they generate high-quality backlinks for your site. The reason ultimate guides work so effectively is that they tend to be long-form articles and search engines love long-form articles with a great deal of relevant content within them. Ultimate guides tend to go into detail into a single topic and they, therefore, become an important resource for people searching for in-depth information relating to their chosen topic. If you are creating an ultimate guide you have to ensure you have all the relevant and key information to include within it, so it becomes THE definitive guide for that topic. It will then generate great backlinks for you and bring your affiliate links to a wider audience.
9. Take it up a notch with the skyscraper technique
The skyscraper technique is based on finding good quality and popular content from other sites that are ranking highly on search engines. Once you find the content you essentially create content on the same subject but making sure it is better than the original content. You then publish the new content on your website and promote it. The ultimate aim is to identify the top-ranking content for your topic, using it to create even better content – that stands above all other content like a skyscraper – and then leveraging the content for links. You do need to ensure you have the skills to produce great content if you use this method, as you need to be able to enhance the existing content. For affiliates, skyscraper methods are a great way of creating relevant and catchy content, whilst also improving their SEO.
10. Diversify your backlinks with testimonials
Giving testimonials can help you generate good backlinks. You may not get a massive quantity of backlinks using testimonials, but they are a great way of diversifying your links. You should leave testimonials for products that you have used and that are relevant to your website and niche as an affiliate. Affiliates often use reviews and testimonials as a good way to generate content, so using them to increase backlinks is a natural progression.
11. Keep an eye on supplier links
If you work with suppliers selling their products then you can ask them to link to your site when mentioning stockists on their sites. The best approach to take is to make a comprehensive list of the products you sell and then check the website for each supplier. When looking at the website check to see if you are mentioned as a stockist and if you are looking for a link to your site. If there is no link then reach out to the supplier and ask them to link to your website.
12. The broken links can be revived
Building links through broken link buildings require some time to find websites that have external links which lead to pages no longer in existence – broken links. If you find broken links you can build backlinks by offering your content as an alternative to the broken link. In order to maximise the backlinks this way, you need well-written and relevant content. This is an effective tactic for getting good backlinks as it is a win-win situation for both the website who originally had the broken backlink, and for you as you can generate quality links.
13. Your invaluable comments in forums
If you are able to post genuine and accurate commentary on content from other sites you can also attach a backlink to your site. Make sure you are adding value to the conversation with your comments and avoid appearing as spam as this will be picked up by search engines. Look to leave comments on content that is relevant to your niche and your interest and only place backlinks if they are relevant. Forum links can be easily obtained if you sign up to forums, find threads that are relevant and leave a comment that is relevant and useful on the forum. Make sure the forum you use has a good following and is not spammy.
14. What to avoid
As mentioned above, for any affiliate looking to improve SEO by using a backlink strategy the main thing to take note of is that the backlink is good quality. Avoid the following types of backlinks:
- Backlinks in non-newsworthy press links
- Paid links of poor quality
- Duplicate content
- Irrelevant links
- Spam content and links
- Low authority links
15. Penned thoughts – Summary
Improve your website with the above blueprint of backlink strategy – your site will have one; increased credibility and two; increased traffic to the site. This is crucial for affiliates to see those site rankings and visibility across other websites, which hopefully should lead to conversions that generate income. Using the techniques above can help affiliate obtain good quality backlinks and avoid those backlinks that do not deliver.
We hope you enjoyed reading this blog post. If you want to get excel as an affiliate, expert advice on anything affiliate marketing, start by subscribing to our newsletter.
Managing your affiliate links has never been easier.
Automate your keywords into trackable affiliate links with RevLinks.